Blog | Page 2

07 Dec

2024’s Key Social Media Dates: Your Guide to Boosting Sales & Engagement

December 7, 2023
By Linda

Welcome to our Marketing Content Calendar for 2024, specially designed to keep you updated with the most engaging UK social media holidays! This resource aims to bolster your chocolate sales and refine your marketing strategies, ensuring you stay ahead in...

26 Oct

News

5 Strategies To Amplify Your Winter Chocolate Sales

October 27, 2023
By Linda

The winter season, with its frosty air, cosy vibes, and of course the excitement for Christmas provides a golden opportunity for businesses to elevate their chocolate sales. Why? The colder weather often nudges individuals toward comforting, rich flavours and heart-warming...

03 Oct

Retailing Tips & Advice

Spook-tacular Sales: The essential guide for businesses to prepare for Halloween

September 5, 2024
By Linda

As the days grow shorter and the nights longer, a wave of excitement fills the air. That's right, Halloween is upon us, offering an unmissable opportunity to boost your sales and delight your customers. And what's Halloween without chocolate? Whether you're...

22 Aug

News

Branding with a Sweet Twist: How Choc Affair Elevates the Bespoke Chocolate Experience

September 21, 2023
By Linda

When it comes to offering branded goodies to customers, businesses are often on the lookout for unique, high-quality, and memorable options. Choc Affair's bespoke branded chocolate service is increasingly becoming a popular choice for many, offering businesses a delightful way...

06 Aug

News, Retailing Tips & Advice

The Benefits of a Dairy-Free Diet

February 20, 2024
By Linda

The need for a dairy-free diet for my daughters was the reason I started Choc Affair, and back in 2006, such a diet was not a popular thing, with limited options available to us. How things have changed, with more...

03 Jul

News, Retailing Tips & Advice

The Transformational Power of a Company Values Session

July 4, 2023
By Linda

The Need for a Values Refresh I’m not sure if you’ve experienced the same, but in today's fast-paced and ever-evolving business landscape, it's easy for smaller companies like ours to become so focused on day-to-day operations and the ‘doing’ of the...

28 Jun

News

Is Choc Affair Chocolate Fairtrade?

September 25, 2023
By Linda

This is a good question and one which is part of a bigger topic which we get asked occasionally. I think it helps to begin with the definition of what is Fair trade, and what is Fairtrade, noting the difference...

01 Jun

News, Retailing Tips & Advice

Understanding Cocoa Percentages: A Guide to the Depths of Chocolate

June 1, 2023
By Linda

For many chocolate enthusiasts, the cocoa percentages on a chocolate bar wrapper can be somewhat enigmatic. This guide aims to demystify these figures, enabling you to better inform your customers and engage them during tasting sessions. Essentially, the cocoa percentage communicates...

31 May

News, Retailing Tips & Advice

Boosting Sales and Engagement: How to Successfully Run In-Store Events

February 20, 2024
By Linda

As a retailer, creating engaging, value-driven experiences for your customers can be a game-changer for your business. One effective way to do this is through in-store events. These events not only generate excitement and encourage foot traffic but can also...

04 May

News, Retailing Tips & Advice

Merchandising Tips to Boost Sales: Unlocking the Power of Strategic Product Presentation

May 4, 2023
By Linda

Effective merchandising is a vital part of any retail business, as it influences customer perceptions and drives sales. By strategically presenting your products and creating a visually appealing environment, you can attract shoppers, encourage them to explore, and ultimately increase...

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