Welcome to our Marketing Content Calendar for 2024, specially designed to keep you updated with the most engaging UK social media holidays! This resource aims to bolster your chocolate sales and refine your marketing strategies, ensuring you stay ahead in the dynamic world of social media marketing.
Jump to a section by clicking the months below:
January | February | March | April | May | June | July | August | September | October | November | December
January
Month-long: Dry January, Veganuary, Ginuary
🗓️ Specific dates:
- 1st January: New Year’s Day
- 4th January: World Braille Day
- 6th January: Shortbread Day
- 15th January: Martin Luther King Jr. Day
- 23rd January: International Sticky Toffee Pudding Day
- 24th January: Peanut Butter Day
- 27th January: Chocolate Cake Day
- 31st January: Hot Chocolate Day
A sweet start to 2024! In January, our hot chocolate and vegan collection emerge as the quintessential choices for store shelves. New Year’s Day marks a fresh start, where customers seek comforting and indulgent treats. Chocolate Cake Day and Hot Chocolate Day further emphasise our product’s appeal, offering a luxurious, vegan-friendly option for those embracing plant-based diets or simply seeking quality, ethical indulgence. And for those participating in Dry January, our unique gin collection offers the genuine taste of a gin and tonic, providing a non-alcoholic yet indulgent experience!
February
Month-long: LGBT History Month
🗓️ Specific dates:
- 3rd February: Ice Cream for Breakfast Day
- 4th February: Yorkshire Pudding Day
- 4th February: World Cancer Day
- 5th February: World Nutella Day
- 9th February: National Pizza Day
- 10th February: Chinese New Year
- 13th February: Pancake Day
- 14h February: Valentine’s Day
- 18th February: Drink Wine Day
- 22nd February: National Margarita Day
The month of love and indulgence! Our Signature and Classic Chocolate Bar collections are set to be a sensation on shelves this Valentine’s Day. Ideal for gifting or personal indulgence, their rich, smooth textures and intricate flavour profiles will undoubtedly captivate your customers seeking to add a touch of luxury and romance to their celebrations!
March
Month-long: Women’s History Month
🗓️ Specific dates:
- 1st March: International Women of Colour Day
- 3rd March: World Wildlife Day
- 4th-19th March: British Pie Week
- 8th March: International Women’s Day
- 10th March: Mother’s Day
- 15th March: World Sleep Day
- 17th March: St Patrick’s Day
- 20th March: Official start of spring
- 25th March: International Waffle Day
- 21st March: World Down Syndrome Day
- 31st March: Easter Sunday
- 31st March: International Transgender Day of Visibility
We have made it to the first month of Spring! In March, Choc Affair’s chocolate becomes a symbol of celebration and recognition. During Women’s History Month and Mother’s Day celebrations, our chocolates serve as a thoughtful tribute to the remarkable women shaping history with our founder and CEO, Linda, leading the way. And as spring begins on March 20th, our chocolate echoes the season’s renewal, making it an appealing choice for retailers and consumers alike.
April
Month-long: Stress Awareness Month, National Pet Month, National Brunch Month
🗓️ Specific dates:
- 1st April: April Fools’ Day
- 2nd April: Autism Awareness Day
- 7th April: World Health Day
- 10th April: International Day of Pink
- 11th April: National Pet Day
- 12th April: National Grilled Cheese Day
- 19th April: Bicycle Day
- 21st April: National Tea Day
- 21st April: World Creativity and Innovation Day
- 22ns April: Earth Day
- 25th April: World Penguin Day
- 28th April: World Day for Safety and Health at Work
- 29th April: International Dance Day
- 30th April: International Jazz Day
April is the perfect month to blend fun and wellness into your marketing efforts. Engage customers with April Fools’ Day humour while highlighting chocolate, especially moreish chocolate buttons, as a delightful stress reliever for Stress Awareness Month. It’s also an ideal time to spotlight the health and well-being benefits of chocolate, emphasising Choc Affair’s commitment to the environment through sustainable practices, aligning perfectly with Earth Day’s ethos.
May
🗓️ Specific dates:
- 1st May: International Worker’s Day
- 1st May: May Day
- 4th May: International Firefighters Day
- 4th May: Star Wars Day
- 5th May: National Space Day
- 5th May: International Day of Laughter
- 6th May: National Nurses Day
- 11th May: Eat What You Want Day
- 16th May: International Day of Light
- 17th May: World Baking Day
- 18th May: Facebook’s 20th Anniversary
- 20th May: World Bee Day
- 29th May: National Biscuits Day
- 31st May: World No Tobacco Day
May the 4th be with you! May brings a handful of engaging social media holidays, perfect for creative promotions. Celebrate World Baking Day (17th May) by encouraging customers to participate in baking competitions with Choc Affair products. This can be paired with National Biscuits Day (29th May) for a double dose of culinary fun. Other highlights include Star Wars Day (4th May) and Eat What You Want Day (11th May), offering unique opportunities to showcase all the yummy products and boost customer interaction.
June
Month-long: World Infertility Awareness Month, Pride Month
🗓️ Specific dates:
- 1st June: Global Parents Day
- 1st June: World Milk Day
- 4th June: National Cheese Day
- 5th June: World Environment Day
- 7th June: Chocolate Ice Cream Day
- 8th June: World Oceans Day
- 8th June: National Best Friends Day
- 14th June: World Blood Doner Day
- 16th June: Father’s Day
- 18th June: International Picnic Day
- 20th June: Official start of summer
- 21st June: International Yoga Day
- 26th June: Day Against Drug Abuse
Happy Summer! Happy Pride! As the sun brightens our days, it’s the ideal season to refresh your shelves with Choc Affair’s delightful summery flavours. These treats are perfect for Father’s Day gifts and to honour our environment. Our handmade, sustainable chocolates not only offer exquisite taste but also resonate with the spirit of eco-conscious celebration. It’s a splendid opportunity to indulge your customers in both flavour and philosophy.
July
Month-long: World Infertility Awareness Month, Wimbledon (1st-14th)
🗓️ Specific dates:
- 6th July: International Kissing Day
- 7th July: World Chocolate Day
- 15th July: World Youth Skills Day
- 17th July: World Emoji Day
- 18th July: Nelson Mandela International Day
- 21st July: National Ice Cream Day
- 29th July: National Lasagne Day
- 30th July: International Day of Friendship
- 30th July: National Cheesecake Day
One of our favourite months! World Chocolate Day on the 7th is just the beginning. This month also features delicious holidays like Cheesecake Day, Ice Cream Day, and even Lasagne Day. These food-themed days present a fantastic opportunity to engage with your customers creatively. Pair Choc Affair’s chocolates with these culinary occasions to add a touch of sweetness and fun to your marketing efforts. It’s the perfect way to connect with your audience through a shared love of great food and chocolate!
August
🗓️ Specific dates:
- 1st August: National Girlfriend Day
- 2nd August: International Beer Day
- 3rd August: National Watermelon Day
- 4th AIgust: National Sisters Day
- 8th August: International Cat Day
- 9th August: Book Lovers Day
- 10th August: National Lazy Day
- 19th August: S’mores Day
- 15th August: National Relaxation Day
- 16th August: National Tell A Joke Day
- 19th August: World Photography Day
- 22nd August: National Burger Day
August is a treat for food enthusiasts with several culinary-themed social media holidays. It kicks off with International Beer Day (2nd August), followed by National Watermelon Day (3rd August). Mid-month is perfect for indulging in sweet treats on S’mores Day (19th August) and celebrating National Burger Day (22nd August). These dates offer delightful opportunities for showcasing food-related products and engaging with customers around their culinary preferences. Let’s not forget this is the start of the summer holidays! The perfect time to stock up on our fun chocolate lollies to entertain the little shoppers.
September
Month-long: World Alzheimer’s Month, World Animal Remembrance Month, World Candle Month, World Fun Fair Month, Back To School, Sourdough September
🗓️ Specific dates
- 5th September: International Day of Charity
- 6th September: Read a Book Day
- 8th September: International Literacy Day
- 10th September: World Suicide Prevention Day
- 16th September: International Day for the Preservation of the Ozone Layer
- 21st September: International Day of Peace
- 21st September: Oktoberfest starts
- 22nd September: The official start of autumn
- 22nd September: National Daughters Day
- 27th September: World Tourism Day
- 30th September: International Translation Day
Roll out the Autumnal flavour chocolate and let your customers fall in flavour in September! This month marks World Alzheimer’s Month, World Animal Remembrance Month, and Sourdough September – important dates that might resonate with your customers. It’s also the time we release our Autumn Winter 2024 collection to consumers all over the country. Make sure to keep an eye out in July and August for launch and pre-order details!
October
Month-long: Black History Month (UK), Breast Cancer Awareness Month, Stoptober
🗓️ Specific dates
- 1st October: International Coffee Day
- 1st October: World Vegetarian Day
- 3rd October: National Boyfriend Day
- 4th October: World Animal Day
- 4th October: World Smile Day
- 5th October: World Teacher’s Day
- 10th October: World Porridge Day
- 10th October: World Mental Health Day
- 14th October: National Dessert Day
- 16th October: World Food Day
- 25th October: World Pasta Day
- 27th October: Black Cat Day
- 31st October: Halloween
Spooky season! Will it be tricks or treats? In October, our chocolate becomes particularly relevant with its alignment to key dates. Highlight days like International Coffee Day and World Vegetarian Day (1st October), World Mental Health Day (10th October), and World Food Day (16th October) are perfect for promoting our diverse chocolate selections in stores. Halloween (31st October) provides a fun opportunity to feature our pumpkin, ghost and witch hat chocolate lollies as counter impulse buys and spooky season treats.
November
Month-long: Movember
🗓️ Specific dates
- 1st November: World Vegan Day
- 3rd November: National Sandwich Day
- 5th November: Bonfire Night
- 11th November: Remembrance Day
- 13th November: World Kindness Day
- 14th November: National Pickle Day
- 19th November: International Men’s Day
- 28th November: Thanksgiving
- 29th November: Black Friday
- 30th November: Small Business Saturday
November is a bustling month with a focus on Movember and an array of special days. For Choc Affair, a small business proudly catering to other small enterprises, Small Business Saturday (30th November) is particularly significant. It’s a day that underscores our shared ethos of supporting local businesses and communities!
Not forgetting World Vegan Day (1st November), November is a month when our vegan Oat M!lk chocolate collection flies off the shelves. It’s the perfect time for our trade customers to feature these popular products, capitalising on the growing demand for plant-based options.
December
Month-long: Advent, Christmas New Year
🗓️ Specific dates
- 1st December: Eat a Red Apple Day
- 2nd December: Cyber Monday
- 4th December: National Cookie Day
- 5th December: International Volunteer Day
- 11th December: International Mountain Day
- 13th December: Christmas Jumper Day
- 17th December: National Maple Syrup Day
- 21st December: The official start of winter
- 24th December: Christmas Eve
- 25th December: Christmas Day
- 26th December: Boxing Day
- 31st December: New Year’s Eve
And we’ve made it through another year! December is all about togetherness, and of course, chocolate! Use Christmas to emphasise our Greetings Bars and Christmas chocolate lollies! These products, with their personal touch, serve as perfect impulse purchases at your tills, offering customers a unique and thoughtful option for last-minute gifting.
This calendar is not just a tool, but a companion in your journey to harness the power of social media for your business. By aligning your marketing strategies with these key dates, you can engage more effectively with your audience, drive sales and create lasting relationships with your customers. Here’s to a successful and chocolate-filled 2024!